Coffee with a Cause: 1% for the Planet and The Sea Turtle Conservancy
It is common these days for companies to boast their philanthropies left and right. “Donate to that!”, “Purchase our products to save this!”, it’s nothing extraordinary. Sure, it may look good on paper, but do you know exactly what your money is being used for? At Town Coffee, we know that a good cup of joe is an integral part of everyday life. So much so, that many people cannot start their day off on a good foot without it. Now, there is a way to give back with each cup of coffee you pour. Town Coffee Company is proud to be a member of the organization, 1% for the Planet, bringing together the “donors and the doers” through advocacy for The Sea Turtle Conservancy. In short, we care.
What exactly is the 1% for the Planet organization?
The mission statement of 1% for the Planet is to bring dollars and doers together to accelerate smart environmental giving. Created in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, the organization committed to giving 1% of their sales to planet saving efforts, whether or not they themselves were profitable.
● How many members does 1% for the Planet have?
○ 1% for the Planet has well over 3,000 partners, ranging from businesses to individuals.
○ Town Coffee has been verified as the 3,420th member of 1% for the Planet, worldwide!
● How does 1% for the Planet decide what causes receive funding?
○ As a member of 1% for the Planet, business or individuals can choose to donate their sales percentage to the organization as a whole, or to a specific and pre-approved cause.
○ Donors that give directly to the organization invest in the capacity to build a larger ecosystem of activism to engage more people worldwide.
○ Donors that choose to donate to a specific pre-approved cause can find information on the respective cause through their website.
The Sea Turtle Conservancy: Town Coffee Company’s Commitment
The Sea Turtle Conservancy is the oldest sea turtle research and conservation group in the world. Founded by Dr. Archie Carr in 1959, the mission of the Sea Turtle Conservancy is to ensure the survival of sea turtles within the Caribbean, Atlantic and Pacific through research, education, training, advocacy and protection of the natural habitat upon which these animals depend. This organization doesn’t just work with saving the turtles: It’s about advocacy and teaching awareness. The Sea Turtle Conservancy seeks to educate the public on rising sea levels and the effects of littered plastics in the oceans, creating the opportunity to give back and mold a safer ecosystem for all living creatures. Some of the programs the conservancy has in place are as follows:
· Research
o The Sea Turtle Conservancy has research programs in:
§ Tortuguero, Costa Rica
§ Panama
§ Bermuda
§ Florida
§ St. Kitts and Nevis
o The Sea Turtle Conservancy offers educational resources such as:
§ Distance Learning
§ Tour de Turtles
§ Turtle Walks
§ Teacher Resources
§ Outreach Materials
Town Coffee feels strongly about our efforts in conjunction with the conservancy, because it is the right thing to do. We challenge our customers to reach for products from companies that aspire to create real world change! After all, the turtles need us.
Town Coffee offers medium and dark Arabica roasts that will help you create an ideal flavor and experience without ever leaving your home! Have questions about 1% for the Planet, or the Sea Turtle Conservancy? Let us know!
